Wednesday, November 06, 2013

Virtual HRM - an old article

1. Introduction
Electronic Human Resource Management (Virtual HRM) is a web-based tool to automate and support HR processes. The implementation of Virtual HRM is an opportunity to delegate the data entry to the employees. Virtual HRM facilitates the usage of HR market places (e-Recruitment) and offers more self-service to the employees. Virtual HRM is a collection of many different technologies. At the first the growing attention of companies on the factor knowledge is mainly driven by the evolution of information technology. Information systems like Virtual HRM solutions that network information enables companies to get a consistent concept for their knowledge management. Virtual HRM will improve HRM quality in organizations by freeing staff from administrative burdens and allowing them to undertake critical people-management activities”
1.1. Significance of Virtual HRM
To undertake such an analysis, first define the role that HR can play in supporting the company’s primary objectives (in this case, cost cutting, but it could also be improved services or productivity). Second, determine how the company can use Virtual HR to help support the objective. For example, when our business needs to expand into new markets, your HR team must develop a relocation plan for existing employees, a recruiting plan to staff up in the new market, or both. In this example, Virtual HR can help by easing relocation with online tools that allow employees to model the cost of living in the new area, or through Internet recruiting to help identify candidates at the new location. In both cases, Virtual HR approaches can save costs over traditional methods even as they speed and improve your outcomes.
            As demonstrated in the range of potential solutions, Virtual HR’s biggest savings potential comes through reducing the operating costs of HR itself — through curtailing labor costs, outside services and printing and distribution. Access to HR services over the Internet and other Virtual HR delivery channels now allow HR functions to distribute these savings over a large population while reaching even a widely dispersed work-force. Today’s technology is more than just faster than before. It is qualitatively different in its global reach; features attractive, easy-to-use content; and provides transactional power to handle sophisticated HR processes with speed and accuracy.   

1.2 Importance of Virtual-HRM
New research indicates that companies with the most high-performing HR function behave differently when it comes to the use of HR technology, and this may be the most convincing reason for HR professionals to improve their knowledge and skills in this competency domain. A recent study from a global business process advisory firm, the Hackett Group, found that "a significant cost gap exists between world-class and typical companies, with world-class companies now spending 25% less than their peers." The high-performing companies examined for this study, which were defined as companies ranking in the top 25% in efficiency and effectiveness metrics, also operated with 16% fewer HR staff. More efficient use of IT was considered a major factor behind the ability of these companies to operate with lower costs and fewer HR employees. Self-service technology appeared to play a role in these higher levels of efficiency and productivity, but another key factor was that the HR leaders in these companies had a deep understanding of technology and made a strong effort to derive as much value as possible from the technologies they implemented-often through simplifying systems. Another finding from the research was that HR leaders from the companies performing in the world-class category were more likely to report directly to their CEOs. This could mean that HR leaders with direct access to their CEOs may be in a better position to ask for the resources needed to implement highly effective HR technology systems. Although economies of scale could play a role in bringing costs down, given that these world-class organizations actually showed less technology expenditures per head, another possibility could be that demonstrating HR's value through cost reductions and improved productivity through the effective use of HR technology helps HR leaders prove their strategic value to the top leadership of their organizations.
Cost reduction without loss of effectiveness or decline in customer service also seemed to be the main benefit of the use of HR technology in an empirical study of five large companies using Web-based human resource management. The researchers use the term e-HRM, which they define as "a way of implementing HR strategies, policies and practices in organizations through a conscious and directed support of and/or with the full use of Web-technology-based channels." The findings indicate that the most significant way that the use of e-HRM brings down HR costs is through the elimination of administrative HR positions and by enabling HR professionals to spend more time on strategic decision-making that ultimately leads to more efficient HR practices that further save costs. This is in line with the two most commonly stated goals the five organizations reported in relation to the use of e-HRM: to achieve cost reduction and to improve administrative productivity rates. Standardizing HR practices across operations and borders was another key goal. This was particularly relevant to organizations that had operations in many different countries, especially in the case of widely varying employment legislation. With the pace of globalization continuing to accelerate, it seems likely that the goal of HR practice standardization will become more important.

1.3 Objectives of study
According to the study authors, there appears to be a gap between the Virtual HRM that is made available and the actual adoption of it by employees and line managers. This makes it more difficult to measure the actual impact Web-based HR applications have had on easing the administrative burden. If these tools have simply pushed HR tasks out onto an unwilling employee and management population that do not make full use of them, the adoption of these technologies as a way to improve efficiency may be less successful than it may at first appear. In spite of these caveats, the organizations studied continued to invest in these technologies due to their overall perception that they had met their primary goals of cost reduction and the easing of the administrative burden.
Web-based technologies are fundamentally changing the way human resource management is being conducted. Virtual HRM refers to the data, transactions and tools that organizations use to help manage and provide services for their applicants, employees and retirees. These services can impact every area of human resources including:

  • Recruiting
  • Selection
  • Performance Management
  • Compensation
  • Benefits
  • Training and Development
  • Surveying and human resource research
  • Employee and manager Self-service
  • To study the origin and growth of Virtual HRM.
  • To study the functional area of Virtual HRM.
  • To evaluate the Virtual HRM practices in the current scenario.
  • To analyze the various software packages available in Virtual-HRM.
We probably have heard the phrases, B2B (business to business and B2C (business to consumer), but a relatively new player on the e-commence block is to B2E (business to employee). The B2E market for e-hr related services is growing at an astounding rate.
2. Elements of Virtual HRM
2.1 Greater Access to HR Technology by Non-HR Professionals
As great as the impact of technology is on HR professionals themselves, one of its most important outcomes may be that it allows non-HR professionals to get involved in some tasks that have traditionally been concentrated in the HR department. The development of self-service technologies for managers and employees to manage their benefits is one obvious example, but there are also other ways this is occurring.
2.2.Workforce Analytics and HR as a Decision Science
Not only does the development of workforce analytics such as cost per hire, time to fill, absence rates, benefit costs per employee and other metrics change the way human capital issues are viewed outside of the HR function, it is also helping to transform HR into what is known as a "decision science." HR as a decision science means that as a function it has analytical rigor and empirical precision with a measurable impact on business results. The use of workforce analytics supports this by helping to define what is to be measured in order to better understand the return on investment of HR programs and processes and using the data derived from these measurements to make further improvements and drive change as it relates to human capital and talent. As Boudreau and Ramstad write in their work on a decision science for human capital talent, "the marketing decision science enhances decisions about customers, and the finance decision science enhances decisions about money, so a talent decision science should enhance decisions about talent, both within and outside the HR function."
2.3. New Roles and Competencies
In addition to creating new HR technology specialist roles, the interface between HR and IT processes and the growing complexity of managing HR technology systems could also influence the types of competencies required within existing HR specialist areas discussed below.
2.4. Metrics and Measurement
The SHRM Human Capital Measurement/Metrics Special Expertise Panel listed workforce optimization and productivity as one of the key trends in its 2006 trends update and explained that "the measurement of workforce productivity will become a critical issue for the HR function. Over the short term, the focus will be on the skills of the workforce, but over the long term, the focus will be on talent management and will involve technical tools to facilitate workforce optimization." Technology has been viewed by economists as a major contributor to the productivity leaps over the past decade, but with the growing emphasis on human capital as a driver of productivity in the knowledge economy, understanding the way these two factors interact with one another to boost productivity rates will be crucial to organizational success. This will require HR professionals to have an in-depth understanding of technology in two crucial ways: as a driver of employee productivity and as a way to assist in measuring the effectiveness of human capital interventions.
Workforce analytics can track a wide variety of metrics, such as revenue and expense per employee, compensation, benefits, workers' compensation as a percentage of expense, cost of hire, time to fill, absence rates and more. Clearly, the more rigorously human capital factors can be measured, the better the impact of HR initiatives can be understood. The drive for simplicity will make finding ways to integrate data an ongoing objective. For organizations that use a number of different applications from a single ERP vendor, this task will be very different from those companies that have data housed in a number of different systems. In this case, reporting on various different metrics will be via a data warehouse rather than an ERP. For many organizations this will present an ongoing challenge and will be further motivation to find ways to link systems so that they truly work together to create meaningful, usable data.
In addition to in-house data and information gathered either via ERPs or the company data warehouse, general labor market information is also growing richer. Some of this is due to the development of a wider array of employment indicators, and much of that data is gathered from HR and recruitment professionals themselves. New indicators such as the Leading Indicator of National Employment™ (LINE), developed through a partnership between SHRM and Rutgers University, and employment indicators developed through online job brokers are creating new sources of data on total employment, total vacancies, recruiting difficulty, new-hire compensation and hiring expectations at the industry and regional levels. This wider array of more detailed employment indicators may help HR professionals better forecast labor trends and hiring needs. Developments in technology and data collection are also making it easier for HR professionals to benchmark themselves against similar organizations at a lower cost than was previously possible. For example, in 2005 SHRM developed a Customized Human Capital Benchmarking Service comprised of critical data from more than 1,500 organizations. The data enable organizations to create an organizational profile based on revenue, industry, staff size, geographic region and other categories and create customized reports on issues such as cost per hire, time to fill, HR-to-employee ratios, health care expenses per all or covered employees, annual salary increases, turnover rates, etc.
With the cost of storing and comparing data going down, more HR professionals-even those working for small and medium-sized organizations-will be able to use human capital metrics to make a case, make decisions and show return on investment. A broader range of data sources and improved ease of use may also enable workforce analytics to empower employees further down the chain of command to make decisions based on shared data. In some cases, this may require changing organizational culture to one that better supports virtual collaboration. It almost always requires a strong effort to better educate managers and other employees on how to understand and use workforce analytics.
3. Approaches to Virtual HR
1. Understand and leverage the link from virtual HR to the business strategy.
           You and your company’s decision-makers must view HR services and systems in the context of helping to achieve business objectives.
2. Quantify the current cost of delivering HR services.
           You must know where you are today before you can identify opportunities for cost control and project expected cost savings.
3. Define how virtual HR will change the delivery of HR services.
           Establish a vision and articulate what that vision will mean in terms of people, process and technology.
4. Work closely with your finance organization to develop the required analysis.
           Typically, this includes a business case containing a combination of measures, such as net present value, rate of return and payback period.
5. Establish measures/targets to maintain focus and assess progress.
           As the saying goes, "What gets measured gets done." You want to guarantee that you can demonstrate results down the road.
6. Pre-sell your business case to members of the executive team.
           Educate key decision-makers along the way so they can more quickly evaluate initiatives when it comes time to ask for funding.



4. Functional areas
HR Programs and activities Supported by HR Technology Systems
Along with improving efficiency and user-friendliness, simplifying IT systems is primarily viewed as a cost-saving measure. In a study of 250 companies, the Hackett Group found that companies that did not reduce the complexity of their IT systems spent around 30% more on finance operations and 18% more on human resource functions. Overhead costs at companies that had 10 or more finance applications or did not have a global standard for HR applications were found to be much higher. The findings suggest that customization or a large number of applications may be less cost-effective than less complicated systems, since those companies that spent less were able to bring their projects in on time even with fewer staff.
Service Applications via the Internet
One important way that HR technology is opening up the HR space is through accessing standard business applications on the Internet via the use of the application service provider model, which involves using a third party to manage and distribute software-based services. This type of "software-as-a-service" was one of the top trends identified by the SHRM Technology and HR Management Special Expertise Panel in 2006. Many technology experts point to this as a significant trend because it has lower upfront costs than licensing software and because it concentrates responsibility for the management and upgrade of computer systems in the hands of the service provider rather than the buyer. This is particularly important in an environment where the speed of technology development is getting faster every day. Instead of organizations investing in licensed software and adding their own customized features and upgrades, which can take a long time to test and implement, the service provider uses the continuous developments in technology to enhance service on an ongoing basis and make updates immediately available to its customers. Advocates of this model say that this encourages faster innovation from service providers and also helps keep costs down in a competitive market.
             Until now, only the largest companies were able to afford the costs of a major investment in licensed HR software. In addition to the initial license fee, companies pay annual technical support and upgrade fees that frequently amount to millions of dollars for the largest companies. According to Forrester Research, maintenance fees will account for more than 40% of company spending on enterprise resource planning (ERP) software in 2006. At the moment, the licensed ERP software market is relatively competitive, so larger organizations will potentially be able to benefit from cost savings on software and on maintenance fees in the short to medium term. But even though their emphasis will continue to be on licensing standardized platforms to their largest customers, now some of the biggest HR licensed software providers are also experimenting with different types of Internet-based services. Here, some of the most important developments may occur in on-demand software aimed at small and medium-sized businesses.
One reason that small businesses may hesitate to use some types of on-demand software is because the prices are often based on the number of expected users. For this reason, rather than small businesses interfacing directly with on-demand HR software service providers, they may instead benefit from the shift to on-demand HR software mainly through the companies they outsource their HR tasks to. On-demand HR software providers may increasingly work together with HR outsourcing companies to enhance their services.
It could take some time to see how the on-demand or software-as-a-service HR software market will influence the management of human resources in small and medium-sized businesses. If on-demand HR software reaches a point where it is easily bundled into on-demand software packages aimed at small businesses or through low-cost outsourcing services that use on-demand software to keep costs down, many small businesses may benefit from more efficient HR processes than they ever had access to before.
As cost barriers come down and familiarity with the technology grows, the small and medium-sized business consumer of HR technology may grow more sophisticated and use a wider array of HR technologies. This could, in turn, free up small businesses from the administrative side of HR and, by improving the decision-making tools available to them, such as workforce analytics, encourage them to consider the more strategic possibilities of successful human resource management.
ERP and E-HRM
Even while the demand for simplicity grows, managing HR technology systems on a large scale is likely to remain sufficiently complex, and HR and IT specialists that can translate data into actionable steps that bring results will be in strong demand. This could create further levels of specialization within the HR profession. As the use of ERPs becomes more embedded into company operations, finding a way to bridge the gap between IT and HR specialists is resulting in the creation of jobs that straddle both functions. Organizations using this approach believe that it encourages a more collaborative way of working between the two groups, which ultimately results in more efficient human resource and technology management. A growing consensus that the interface between human capital and technology is the point where the biggest productivity gains can be made-especially in a technology-driven knowledge economy-is making it clear that specialists who understand both sides of this equation are needed.
The need for professionals who have an in-depth understanding of IT and human capital issues is a real concern in situations where the drive for simplicity threatens to remove workforce management as a top priority in ERP systems. This may be occurring as companies move to systems created through the consolidation of ERP applications and tools provided by a single vendor-something that is happening more and more due to vendor consolidation in general. Because human capital applications may be more complex and involve data that is more difficult to capture, there may be a temptation to use ERP systems that disregard the underlying processes that determine the value of organizational and human capital, especially when the implementation of such systems is led by the finance and IT departments with little input from HR. HR specialists who understand not only the use of existing ERP software but also the workforce management potential of new upgrades will be in a better position to ensure that human capital strategies are not overlooked in the push to simplify.
HRIS and E-HRM
The need for HR information system (HRIS) specialists could also be encouraging the continuous growth of the HR outsourcing trend. Watson Wyatt estimates that HR outsourcing is growing at around 30% per year and many of the organizations that are outsourcing HR processes are doing so in order to improve their HR technology systems. Outsourcing advisory firm TPI recently reported that HR outsourcing was the fastest growing and largest segment of the business process outsourcing market. By tapping into the ongoing technology advances of their external HR business process providers rather than keeping things in-house, companies are seeking to avoid some of the problems associated with system upgrades and system integration while still having access to high-quality reporting and analysis.
World-class talent management organizations often rely on multiple software applications to manage business processes. Assessment, employment verification, payroll, HRIS, benefits systems: your talent data very likely moves through a variety of systems.
We know the value of sharing this data between applications - and the cost of not doing so. Integration ensures that you have data to make decisions and improves the experience for all end users: recruiters, HR staff, candidates, and employees alike.
Recruiting
         The use of technology to speed up and streamline the recruitment process is likely to be a key area of focus in the war for talent, and the Internet will continue to be the main tech driver related to recruitment in the years to come. According to the Conference Board, three out of five job seekers now use the Internet for job hunting. Eighty-eight percent of the job seekers read help-wanted ads posted online, 60% submitted a resume or application online, nearly half used the Internet to research potential employers and over 40% used online job boards to post their resumes. A survey by Career roads and CareerJournal.com found that over 90% of job seekers said that they were likely or very likely to view an organization's Web site in order to obtain more information and look for job postings. The trend toward online applications seems to be growing even for non-college graduates in the service sector. A handful of companies hiring primarily service employees in the retail and the hospitality industries are moving exclusively to online recruitment strategies. Some feature computer kiosks in retail locations as a way of tapping into this group even if applicants do not have access to the Internet at home.
Better data mining software is also making it easier for employers to sort through the large numbers of applications to hone in on the candidates with the right skills needed for a particular job. Tech analysts believe that these types of technologies are steadily growing much more sophisticated and search technology that goes beyond key words and looks for underlying patterns and comparisons continues to advance. These developments may make it easier for recruiters to decrease the amount of time it takes between creating a new vacancy and hiring. Workforce analytics are also making it easier to forecast where potential recruitment difficulties could occur based on region, industry, skills or job role, as well as keep better track of applicant demographics.
In 2000 the Electronic Signatures in Global and National Commerce Act was signed. It allows electronic signatures to be used in place of hand-signed documents in certain situations. The law, known as E-sign, is now helping a growing number of employers that need to process a large number of applications, job offers and acceptances over a short period of time to speed up this process. Though the number of companies using this technology is currently fairly small, several trends could increase its use. First, the relative ease with which job seekers can now fill out online applications may be driving up the number of applications recruiters must deal with. In addition, an increasing number of jobs are filled on a contract or just-in-time basis. This could also add exponentially to the number of applications and job offers that recruiters must deal with. In both cases, electronic signatures could help recruiters move faster. Differences in state laws regarding e-signatures could be one reason this technology has not moved forward as quickly as some tech market analysts expected. However, it is possible that over time there will be a standardizing of laws, at least at the state level, and this could encourage the use of e-signatures, at least for larger organizations.
Tactical recruitment issues
  • The effectiveness of your current recruitment process
  • The role of recruitment technology within your organization
  • A clear workforce planning strategy
  •  Change management planning to support new recruitment initiatives and programs
Benefits of VIRTUAL HRM on recruting
  • Comprehensive project planning
  • Thorough process analysis and reengineering
  • Change management planning and execution
  • On-site recruitment support (as needed)
  • Process training, rollout, and ongoing management
  • Tailored recruitment programs (referral, diversity, and more)
  • Talent pool creation for future hiring needs
  • Applicant relationship management
  • Metrics tracking and key performance indicators
  • Optional full outsourcing of your recruitment process
  • Manage recruitment agency contract details including referral rights, fees, and contact information
  • Receive candidate submissions from approved agencies via your Enterprise system
  • Automatically reject and flag agency submissions for candidates already in your database
  • Eliminate duplicate referrals with automatic submission logic technology
  • Limit agency access to only those requisitions they've been approved to source
  • Reduce unsolicited agency submissions with restricted access to Agency Manager
  • Reduce communications with real-time candidate status viewable by agencies
  • Maintain a record of e-mails sent between recruiters, agencies, and candidates
  • Evaluate agency performance and increase ROI with Agency Score Card
  • Share notes on top- or under-performing agencies with your HR team
  • Provide agency policy and terms information to recruiters while they are establishing their sourcing strategy
  • Search jobs and submit candidates to requisitions
  • Confirm the status for active candidates for each requisition
  • Check on candidate submissions in progress
  • Receive quick notification of rejected submissions
  • View their rejected submissions
  • Review your organization's agency policies
  • Access answers to frequently asked questions
  • View information about your organization's benefits, locations, and culture
  • Track candidates to confirm they have completed job questions
  • Receive messages on the welcome screen and access help
  • Submit a request to retract submissions should candidate availability change
  • Receive candidate resume/CV submissions in many formats
  • Configure job-specific screening questions to solicit critical data from candidates and score applicant responses based on your desired scale
  • Automate candidate profile creation and ensure data accuracy via our proprietary extraction technology
  • Maintain contact with candidates who have access to a Web connection and browser is available
  • Your global online recruitment presence
  • Reduces the data entry burden on your staff
  • Eliminates the cost of erroneous data due to data entry mistakes
  • Maximizes the value of all of your HR systems by enabling them to work together
  • Creates a fluid, cohesive experience for applicants and employees

Selection process

With Enterprise, every individual in your talent database has a Talent Record that centralizes information from many sources, including:
  • Resume/CV data
  • Profile information
  • Work samples
  • Background check results
  • Assessment scores
  • Training information
  • Certifications
  • Performance reviews
  • References
  • Communications
  • Application history and notes
Talent Records are automatically generated from submissions to your Enterprise Gateways, capturing data from forms, questions, and other options. Our Talent Data Center can also create them from your paper and email resumes, offering you fast access to quality data. Data collected online in a disconnected system can be imported to create or update Talent Records.
Our proprietary extraction technology analyzes the data submitted via email and sends it back to the candidate in the associated database fields. Candidates are asked to verify the data in an easy online step so they, and your recruiters, can have confidence in the quality of their data.
With full search capabilities on Talent Records, you will be able to:
  • Consistently and more quickly create candidate matches
  • Identify top performers in any talent pool
  • Mine your own talent database before placing new job ads
  • Manage, track and report on your candidate activity

Technology

Search

Mining your Enterprise data as part of your Workforce Selection process

Searches are a key part of locating candidates from every possible source and maximizing your return on your recruitment investment by looking first at candidates already in your system. With our robust, state-of-the-art search technology, you can pinpoint the best candidates in your Enterprise database by searching on:
  • Enterprise Gateway fields
  • Extracted fields (candidate contact, employment, education information)
  • Skills and keywords
  • Custom questions and form fields
  • Candidate types
  • Codes (job requisition, source, and custom)
  • Ideal or sample candidates to match
Enterprise FocusPoint allows full text, wildcard, rank, Boolean and date range searching. It's the industry's first search technology that combines literal and conceptual search capabilities. FocusPoint analyzes your search criteria to match and rank your query results with unprecedented speed and accuracy. With so many options, results can be refined to better target that perfect candidate. Search criteria can be saved, shared with other team members or scheduled to run overnight.
Training and Knowledge Management
Knowledge management systems may be increasingly concerned with stemming the tide of knowledge loss due to the loss of key individuals through layoffs and retirement. A recent report from IBM Consulting Services listed the different ways that knowledge elicitation could be used to "increase both the visibility and retention of an individual's knowledge by preserving it in some form of repository." These include things like expert systems, subject matter expert interviews, after-action reviews and knowledge mapping. According to the report, though knowledge elicitation techniques focus on "transforming tacit knowledge into explicit knowledge, knowledge exchange efforts focus on helping individuals make connections with subject matter experts" and include techniques such as orientation, training, communities of practice, expertise location, mentoring/peer assist and alternative work arrangements. Tech-based knowledge management systems will continue to be a cornerstone of these strategies, but HR professionals will need to monitor whether this technology is really successful in managing information and knowledge in a way that is useful on the ground.
Dealing with human capital issues as they relate to global intellectual property is likely to also be an ongoing concern for HR professionals. Along with government programs aimed at cracking down on intellectual property infringement overseas, businesses are coming together in consortia to try to find ways to deal with the problem. Most of these infringements are either technology-enabled or involve the theft of some form of technology itself. In other cases, businesses may worry that employees are more likely to endanger company intellectual property as well as the company brand through Internet-enabled communications such as blogs. HR will continue to need to focus on human capital strategies that help protect competitive knowledge and intellectual property from infringement.
E-learning
E-learning technology continues to develop and become better integrated into overall tech-based human capital management systems. Another tech-related area in the training field that appears to be undergoing strong growth is the use of simulations. Improved technology is helping e-learning programs that use simulation as a learning tool become more realistic. These learning simulations help assuage the need to use the actual application environment and in this way save costs. Depending on the industry and training need, the improvement in technology that supports learning simulations could eventually be a major training cost saver. Along with lowering training costs, saving time-or at least helping employees in training better manage their time-may also is an important factor. Perhaps for this reason, more employers are making use of online education. Some higher education analysts believe that one of the main reasons behind the growing popularity of online education is the support it receives from employers. As workforce skills and education become even more critical to business success in a global market, more employers may look to online education to help employees improve their education levels while remaining on the job, and according to the American Society for Training and Development, many organizations see offering online education as a way to boost employee job satisfaction and retention.
Compensation and Benefits
HR legal experts may increasingly make use of technology to help ensure compliance with a complex network of state, national and regional employment legislation that relates to benefits. For example, when the IRS announced a new policy aimed at boosting the use of flexible spending accounts (FSAs), many HR technology providers attempted to capitalize on it by upgrading their software offerings to reflect the changes and to help employers manage them. Other changes in rules relating to benefits are likely to encourage a similar response from software providers. Employers may be slower to pick up on these new products than vendors are in creating them, but it seems likely that the growing complexity in legal compliance will continue to inspire tech vendors to create products aimed at easing this burden. Once again, this could lead to a trend of more widely available tools to help ensure compliance, and these tools could eventually become accessible to smaller organizations on a fairly wide-scale basis. Additionally, the growing complexity of creating and managing these systems will create the need for professionals with highly developed legal, HR and technology skills.
HR technology, especially in relation to workforce analytics, may also be encouraging HR professionals to begin to speak the same language of business as the C-suite, particularly in the area of compensation and benefits as calculations of health care cost per employee or pay and/or benefits as a percentage of operating expense become key measures impacting the bottom line. The improved use of portals to administer benefits will continue to support the shift to self-service benefits administration by helping employees view and manage their benefits in one place that is truly integrated and supports the company employee brand, rather than just a series of links on the company intranet. This will be more important if both health and retirement benefits move toward employee-managed accounts such as FSAs and HSAs.
Employee Relations
Use of technology to communicate with employees without causing information overload continues to be a challenge for HR professionals. The growth in the use of mobile technology will continue to have an impact on the way organizations communicate to employees and the way employees communicate and collaborate with each other. According the SHRM Technology and HR Management Special Expertise Panel, this is the number one HR tech trend for 2006. As the cost of handheld devices that receive wireless e-mail anytime anywhere goes down, more employees will use them and functionality will increase. Constant connectivity could make employees feel as though they are never able to fully disengage from work and could lead to frustration as more employees feel constantly "on call." According to the panel, "HR professionals will need to be proactive and progressive in establishing and communicating policies regarding handheld devices, consider equity issues if the company supplies devices to selected employees and determine any requirements to track imputed income."
HR professionals will also have to pay attention to the way that employee data is stored and protected. Security is becoming an increasingly important job satisfaction factor, and with identity theft as one of the fastest growing crimes, companies are at real risk of liability if they are in any way negligent when it comes to employee data security. HR professionals will need to stay up to date on the technologies being developed to protect employee details from theft.
In all electronic communications and tools available for employee use, communicating the company brand will be of growing importance. Not only will the message itself matter-how it is communicated as a way of reinforcing the employer brand will be critical.
Enterprise reporting
Enterprise gives you the ability to create accurate reports on key performance metrics, such as time to fill and cost per hire, as well as create customized ad hoc reports.
Enterprise reporting features allow you to:
  • Use configurable displays and filters to customize your data view
  • Run report agents in the background and deliver reports via email
  • Suppress duplicate results that would cause erroneous data
  • The TRM Dashboard displays key system metrics in graphical format
  • Determine a report output format from a variety of options (PDF, MS Excel, etc.)
With Enterprise report scheduling, you can:
  • Schedule recurring standard reports to run automatically
  • Establish a schedule frequency, such as daily, weekly, or monthly
  • Establish a schedule Range of Recurrence (duration)
  • Establish a distribution list of users who will receive the report results
  • Establish a library of frequencies (per-user) for future scheduling


Standard Enterprise reports include:
  • Resumes/CVs loaded
  • Open requisition activity
  • Requisition status summary
  • Requisition history
  • New hire reports
  • Cost per hire (per requisition)
  • EEO/Diversity hires
  • Source yield - Talent pipeline
  • eLink responsiveness
  • Time to fill
  • Requisition aging
  • Gateway site activity
  • Search agents
  • Candidate referring URL
If your organization is multi-national or multi-divisional Enterprise now allows you to display localized Location/Division and Department fields on Standard reports, using these two filters, as well as in report results, on the following standard report types:
  • HR action activity report
  • New hire report
  • Open requisition activity report
  • Requisition status summary report
  • Requisition history report
  • Cost per hire report
  • Diversity hires report
  • Talent pipeline report
  • Time to fill report
  • Requisition aging report
  • Agency scorecard report
Improved reporting will better enable your company to track its return on investment, identify bottlenecks and inefficiencies in the workflow process and improve overall recruiting performance. Reports can be run ad hoc, prioritized, or processed in the background.

The power of eLink for Hiring and Onboarding

With eLink, our patented email-based collaboration tool, users can send and receive feedback, information requests, job requisitions, Talent Records, and candidate notes to anyone on the Web - regardless of whether they use Enterprise or not.
The collaboration tools in Enterprise will:
  • Foster a highly efficient collaborative hiring team
  • Allow all users in the recruitment process to interact
  • Engage remote users
  • Bridge communication gaps
  • Enhance collaborative workflow
  • Enrich Talent Record data
  • Include and capture all information in Enterprise
Time is precious throughout the hiring process. eLink can help you stay on top of your requisitions and engage valuable candidates as soon as they apply. You can customize eLink to notify you when a candidate applies to a position or when an applicant ranks highly on screening questions.

Email and Paper Mail Communications

The Communications Module enables you to communicate with candidates via:
  • E-mail - Create template messages that can be used repeatedly and can be sent on demand or according to automated rules to one or multiple candidates, with or without embedded eLink forms.
  • Letters - Create standard form letters in Microsoft Word that merge data fields from Enterprise. Letters can be sent on demand or stored for batch mail merge processing.
The Scheduling Module will assist you in communicating with hiring managers and facilitating candidate interview schedules. The module integrates with Microsoft Outlook 97 (or higher) giving the recipients the ability to download the interview details into their Microsoft Outlook Calendar.


Conclusion

Understanding and effectively using HR technology is now an integral part of the success of all HR professionals and will only increase in importance. Based on the use of HR technologies in high-performing organizations, it seems likely that the main drivers in the use of HR technology will continue to be reducing costs and the administrative burden, and this, over time, could reshape the HR profession and create the need for new kinds of HR specialists. In its recent report, 2015: Scenarios for the Future of Human Resource Management, SHRM developed four potential scenarios on the future of the profession based on interviews and surveys of HR leaders and stakeholders. Though one of the scenarios examined how the profession might look if technology became the central force in the workplace and in HR administration and strategy, all four scenarios had technology playing some role in the future of human resource management. In the tech-based future, reengineering, creativity and new competency models are all considered necessary for HR professionals to succeed, so it is clear that HR professionals must closely monitor developments in HR technology and develop their competencies in this domain accordingly. Regardless of which future lies ahead, a good understanding of the role technology plays in supporting human capital management is likely to be a key factor in determining the success of both the HR function and HR professionals.

Project Profile

Title                  :           1. Students’ Information System
Front-end         :           Visual Basic 6.0
Back-end         :           MS Access
Duration           :           2 Months

Modules
  1. Entry module
Entering details of students (Add, update)
  1. Manipulation module
Other operations (Edit, delete)
  1. Detail view module (Filtering)
  2. Report generation module
    1. VB reports
    2. MS Excel report generation


Title                  :           2. Library Maintenance System
Front-end         :           Visual Basic 6.0
Back-end         :           MS Access
Duration           :           2 Months

Modules
  1. Entry module
Entering details of students (Add, update)
  1. Manipulation module
Other operations (Edit, delete)
  1. Detail view module (Filtering)
  2. Report generation module
1.      VB reports
2.      MS Excel report generation

Title                  :           3. Daily Attendance Maintenance System
Front-end         :           Visual Basic 6.0
Back-end         :           MS Access
Duration           :           2 Months



Modules
  1. Entry module
Entering details of students (Add, update)
  1. Manipulation module
Other operations (Edit, delete)
  1. Detail view module (Filtering)
  2. Report generation module
1.      VB reports
2.      MS Excel report generation



Title                  :           4. Password Protector
Front-end         :           Java 2, Servlets, and HTML
Back-end         :           Oracle 8.0
Duration           :           3 Months

Synopsis:
This project dealt with the protection of the passwords. A particular company or a person had different passwords in different accounts for various purposes. Maintenance of those is a tedious work. To overcome this, this project was developed. This provided provision to maintain all passwords in a single account. The user could give one password for that. If the passwords were forgotten; the hint question option would be used to get that. All the passwords and hint answers were stored in the Database in encrypted form. Here RSA algorithm was considered.


Title                  :           5. Solving Basic Designs
Front-end         :           Java 2, Servlets, and HTML
Back-end         :           Oracle 8.0
Duration           :           3 Months

Synopsis:
This project was developed for statisticians. Here the basic designs, Completely Randomized Design (CRD), Randomized Block Design (RBD) and Latin Square Design (LSD) were considered. If we gave inputs for treatments and blocks we would get the ANOVA. ANOVA is nothing but analysis of variance. It was developed for not only statisticians but also layman.


Title                  :           6. Raaga Search Engine
Front-end         :           Flash MX
Back-end         :           Action Scripts, Java Scripts
Duration           :           2 Months

Synopsis:

            This project was developed for Tamil film song raaga lovers. Here, the database was maintained in the separate action script file. Basic raagas only considered, but new ragas can be added later. The amazing feature of the project is flash mx designing. Refer: http://www.pnaprasanna.shorturl.com.

How to impress a women - an old article

I' will take you an educated guess and say NO. 

General tendency is when somebody   meets women, he tries to act like a person who has the wit of a professional comedian, and the charm of James Bond or tom cruise…… 

And you know what... at first... it works... for about 2 dates. Then little bits and pieces of the REAL personality start leaking out of his fake personality. 
Before he knows what happened, the woman completely rejects him, and tells him to buzz off. 
And he says women are all the same. They all want someone who's perfect, and when I try to give them that... they lose interest anyway, and dump me." 
What he doesn't realize is that the woman isn't rejecting HIM. She's rejecting the fake personality that he tried to sell her on. He doesn't realize that most women would like him just fine if he would just be himself. 
Many seduction students seem to think that they can slap together a bunch of fake personality traits, and create a better version of themself... a version that they think is sure to score with the ladies. 
Guess what? It never works! 
Instead, what you SHOULD do is learn how to naturally flirt with women, and present YOURSELF in a way that is interesting. 
How to work out?? 
If you were trying to sell your bike, and it was a Honda, you wouldn't advertise it as a Yamaha would you? Of course not, and yet that's what most guys do when they try to "sell" themselves to women. 
They try on a few new traits, and pretend to be someone else... just like a Honda owner who tried putting a Yamaha sticker on his bike and with few modifications by spending his poketmoney/father’s money. People will eventually see through the crap. 
Instead, the wise person cleans up his Honda wit little modifications , and shows its best qualities to people who are interested. 
People who are LOOKING for a Honda will be interested, and you won't have to be dishonest at all. Those who are looking for a Yamaha will go find a yamaha... it's as simple as that. 
Now wait just a second... I know what you're thinking! 
You're saying to yourself, "Yeah... but I want the type of people in my life who buy Yamaha (in other words, beautiful, high quality women). Shouldn't I try to ACT like a Yamaha, so I can attract those kind of buyers?" 
Well yes, it's possible to transform yourself into that higher quality person, but it's not what you think. You can't do it by pretending to be the type of guy that you THINK those kind of women want to be with. 
You cannot honestly say that you really know what every beautiful woman in the world wants in a man, so why would you try to change yourself into something you're not? Instead, learn how to release the natural flirt inside of YOU. 
When you do this, you will blow women away who never expected someone so amazing to come into their life. 
Tips to get that power!!! 
1. Flirting is an attitude: A good flirt is self-confident and not afraid to take risks. Be enthusiastic and positive, it works! 



2. Start a conversation: The best opening line is saying hello. Talk about the surroundings, ask a question, ask for help, state an opinion. 
3. Have fun: Be playful, light-hearted and spontaneous. Show your vulnerability. 
4. Use props: Never leave home without a prop. Props are natural conversation starters. They encourage conversation and others will be compelled to start talking to you. Great props include: dogs, kids, unusual jewelry, a fabulous scent, a sweatshirt with your favorite passion, interesting ties, hats, or an interesting book or newspaper. 6. Be the host: Change your behavior from the role of guest to host. You are not the passive person in waiting, but rather the welcome committee 
5. Make the first move: Move closer to the person you want to meet. Say hello! 
6. Listen: You have two ears and one mouth because you should listen twice as much as you speak. Listening is a true art. Your flirting partner will be drawn to you. Everyone loves to be heard. 
7. Eye contact: Make eye contact, but please look your partner in the eye gently (no more than 2-4 seconds) and then glance away. Don’t stare – it’s a turn off. 
8. Compliment: Compliment your flirting partner. The best compliments have the element of surprise. 
The "flirtee" will know that you really noticed them. Remember, your compliments must be honest, sincere and genuine. When you receive a compliment the best response is merely, Thank You! 
9. Smile: It is contagious. It will make you so much more approachable. A smile lights up your face and draws people to you. You will be a people magnet.

An old couplet


You have to read this it is absolutely beautiful...... 

Each year he sent her roses,
and the note would always say,
I love you even more this year,
than last year on this day.
My love for you will always grow,
with every passing year."
She knew this was the last time
that the roses would appear.
She thought, he ordered roses
in advance before this day.
Her loving husband did not know,
that he would pass away.
He always liked to do things early,
way before the time.
Then, if he got too busy,
everything would work out fine.
She trimmed the stems and
placed them in a very special vase.
Then, sat the vase beside
the portrait of his smiling face.
She would sit for hours,
In her husband s favorite chair.
While staring at his picture,
and the roses sitting there.
A year went by, and it was
to live without her mate.
With loneliness and solitude,
that had become her fate.
Then, the very hour,
The doorbell rang, and there
were roses sitting by her door.
She brought the roses in,
and then just looked at them in shock.
Then, went to get the telephone,
to call the florist shop.
The owner answered, and she asked him,
if he would explain, Why would someone would
do this to her, causing her such pain?
"I know your husband passed away,
more than a year ago,"
The owner said,
"I knew you d call, and you would want to know.
The flowers you received today,
were paid for in advance.
Your husband always planned ahead,
he left nothing to chance.
There is a standing order,
that I have on file down here,
And he has paid, well in advance,
you ll get them every year.
There also is another thing,
that I think you should know,
He wrote a special little card...he did this years ago.
Then, should ever I find out that he s no longer here, that s the card that should be sent to you
the following year."
She thanked him and hung up the phone, her tears now flowing hard.
Her fingers shaking,
as she slowly reached to get the card.
Inside the card, she saw that he had written her a note.
Then, as she stared in total silence,
this is what he wrote...
"Hello my love, I know it s been a year
since I ve been gone.
I hope it hasn t been too hard for you to overcome.
I know it must be lonely,
and the pain is very real.
Or if it was the other way,
I know how I would feel.
The love we shared made everything
so beautiful in life.
I loved you more than words can say,
you were the perfect wife.
You were my friend and lover,
you fulfilled my every need.
I know it s only been a year,
but please try not to grieve.
I want you to be happy,
even when you shed your tears.
That is why the roses will be sent to you for years.
When you get these roses,
think of all the happiness that we had together,
and how both of us were blessed.
I have always loved you and
I know I always will.
But, my love, you must go on,
you have some living still.
Please...try to find happiness,
while living out your days.
I know it is not easy,
but I hope you find some ways.
The roses will come every year,
and they will only stop,
When your door s not answered,
when the florist stops to knock.
He will come five times that day,
in case you have gone out.
But after his last visit,
he will know without a doubt!
To take the roses to the place,
where I ve instructed him
and place the roses where we are,
together once again.
Sometimes in life, you find a special friend;
Someone who changes your life
just by being part of it.
Someone who makes you laugh
until you can t stop;
Someone who makes you believe
that there really is good in the world.
Someone who convinces you
that there really is an unlocked door
just waiting for you to open it.
This is Forever Friendship.
This is the sacred RED ROSE.

History of film making:- an old article

            Chronicles mention that the motion picture originated when Edison invented the Kinetoscope in 1899. Combining his kinetoscope with his photographs and recording, he showed the first synchronized sound film in Paris in 1922, when silent movie theatres had become popular in the world. Griffith developed the story techniques in movies. Forest’s vacuum tube provided the amplification for the first talking motion picture in 1927.
            Sic, it took more than 30 years for the flat black and white silent flicks to be transformed into sound films.
            From the point of view of aesthetics, the art of Cinema is called the art of all arts, absorbing other arts ranging from dance and drama to novels and short stories, from art to architecture. Cinema is most persuasive.
Beginning of film making in India:
            In India, immediately after the first film was viewed in Bombay in 1896, film making experiments were started by Harischandra  Sawe Bhatvalekar in Bombay and Hiralal Sen in Calcutta. Both imported movie cameras and made films; the former on wrestling matches and the Hanging Gardens, Bombay, and the letter on theoretical performances.
            In 1913 that Dadasaheb Phalke, the Father of Indian Cinema, screened his first film, Harishchandra, depicting the story of a great legendary votary of truth.
            Chandulal Shah’s Gunasundari became the “signpost of the time”. And so did Himansu Rai’s Indo German internationally known film Light of Asia, most of the films related to religious, historical and social topics, stunts and humorous situations added colour to the pictures.

Some landmarks:
            The landmark in the history of Indian Cinema was the release of the first Indian talkie on 14th March 1931. Gradually, playback singers emerged and music directors become more important than even the singer actors.
            The next landmark in the history of Indian Cinema was also provided by Ardeshir Irani in his color film Kisan Kanya. This added a new dimension to film making in India.
            The first artistic master piece based on popular mythological legend about Rama and Sita was produced in 1934. Directed by Debeki Bose, it was shown at the Venice film festival.
            The redeeming feature of the war situation was, however the export of Indian films to South and South East Asia, West Asia and East Africa where it later came to represent heights of entertainment. This feat was accomplished with the introduction of high professionalism in the realm of song and sequences & elements of melodrama.

Film as a publicity Agent:
            Another trend promoted during the Second World War was the wider application of film. The medium came to be recognized as a potential agent for publicity as also an activist in bringing about opinion or behavioral changes. A beginning was also made to use it for advertising, youth and child welfare and documentary purposes. The film became a multipurpose publicity agent.

Milestones in the growth of Cinema:
            The government showed concern about the balanced development of the cinema which had became a money bag and multi-star industry. The films division setup by the ministry of information and broadcasting in 1948 gave a boost to documentary films and upgraded it professionally and technically.

Commercial Cinema:
            The cinema after independence in India was predominately commercial so far as feature films were concerned. The star system, high budgets, escapism, concoction of popular entertainment ingredients, and abundance of music, song and dance were generally the characteristics of this cinema.

Promising Future:
            In future, if mass communication in India is to have its maximum impact, some basic defects and deficiencies in the system must be removed.
            Added to this requirement of building a research base, there is the need
  1. To bring about some structural changes in order to promote a free & balanced flow of information in the country and to exchange developmental social and cultural news with the countries of the south.
  2. To reevaluate news values to correspond them more to the developmental priorities of the nation and rural people.
  3. To eliminate all constraints on media whether they are imposed by the government, private ownership or vested interests.
  4. To inculcate self discipline and sound and professional responsibility among the media organizations and practitioners.
  5. To stimulate inbuilt feedback & evaluator process in the communication systems governed by a dynamic communication policy.
  6. To encourage maximum mobilization of human resources, the biggest resources of the country through all the relevant modern communication technologies.
  7. To fill in all the existing gaps in the communication infrastructure of the country.

Satyajit Rey’s Films:
            Pather Panjali (1954)
            Aparajito (1957)
            Apur Sansar (1959) (Master pieces)
            Jalsaghar (1958)
            Devi (1969)
            Teen Kanya (1961)
            Charulata (1964)
            Nayak (1966)
            Gupy Gyne Baghe Byne (1968)
            Aranyer Din Ratri (1970) (musical fantasy)
            Pratidwandi (1970)
            Seemabadha (1971)
            Sonar Kella (1974)
            Ashani Sankar (1973)
            Ghare Bhaire (1985)
            Ganasatru (1989)
            Shatranj Ke Khilari (1977) (only Hindi feature)
            Rey’s documentaries include the moving Rabindranath Tagore, a one hour documentary narrated by Rey himself and Sikkim (1980) which has not yet been passed by the Censor Board.

Film Censorship in India:
            Film censorship was set in motion in India when the Cinematograph Act of 1918 was made law from May 1920. It allowed the exhibition of films only after they had been certified as suitable for public exhibition.
            The Central Boar of Film Censors (since June 1, 1983 renamed the “Central Board of Film Certification”) is set up by the central government under the power granted it by the Cinematograph Act (1952) and the cinematograph (censorship) Rules 1958.
            Advisory panels are constituted at each regional office by the Central Government which also decides, in consultation with the CBFC, the number of panel members for each office. The members are appointed by the Central Government in consultation with the CBFC.

How films are censored:
            A film producer has, in the first place, to submit an application for a certificate to the CBFC. The film to be examined must be complete in every sense, with the background music and all sound effects duly recorded on the film itself. Then the examine committee will give the certificate (either U or A or U/A).

Phases of film making:
  • Scripting (Screenplay)
  • Casting
  • Rehearsing
  • Shooting
  • Sound Track
  • Editing
  • Production
  • Distribution
  • Publicity
  • Exhibition

American Film History:
In the space of 30 years (1900-30) cinema became an integral part of society. Going to the movies became a weekly pastime for a majority of Americans. American films were regularly exported to Europe. Motion pictures became a national institution.
Only the American pragmatists paid attention to this new industry and its effects on society. They are (Cooley (1902/1922, 1907); Mead (1925/1926/1964); Park (1926/1967); Blumen (1933).
Hollywood’s cinematic apparatus ushered into American Civil Society a new scopic regime which initially privileged the visual oval the aural. Aurality (Silent film), a privileging of imaging over sound.
American cinema created a space for a certain kind of public, communal urban life. Inside the new movie palaces Americans entered the public realm.
Cinema elaborated the epistemology of scientific realism already deeply rooted in American culture. This epistemology held that faithful, direct and truthful knowledge of the actual world could be produced.
The picture palace: A theatre for everyone
            By 1909 the movies were well established in America. They had become the preeminent national amusement and had to be taken seriously. The period of 1910-15 saw the size of the theater chain. These theatres, soon to be called picture palaces, were located near middle-class neighborhoods, in densely populated areas, along retail shopping through fares, and along public transportation routes. They brought this new visual culture to the middle class.
            These picture palaces manipulated the status symbols of the new middle classes. They created visual environments which simulated the life styles of the rich and the famous.
            The new cinematic apparatus and the stories it told had to be regulated. The apparatus itself was fine. The stories were the problem. The gaze was looking at and telling stories about wrong things.
Mulvey’s Voyeur and his pleasures:
The Voyeur’s Desire:
            Cinema produces three types of looks the gaze of the camera as it records events, the look of the audience as it watches, and the looks of the characters as they watch one another. Narrative cinema denies the first two gazes, subordinating them to the third. In this world virtual pleasure is organized in terms of the active and passive voyeuristic mechanisms that turn the women’s body into a spectacle of desire. Visual pleasures, then are masculine, for the spectator is always masculine.
            Clearly Mulvey’s theory of the voyeur and his pleasure is too narrow for pleasant purposes. It is based on a limited conception of looking and voyeurism. It ignores alternative models of spectatorship and gazing. It fails to articulate the interaction multiple identities for the male and female figure.
            The professional voyeur challenges the ordinary make-up of everyday life. He or she questions the way things are. The voyeur’s gaze unravels the untruths that others tell, including their lies, violence, illicit affairs, cover-ups, murders, political assassinations, illegal acts, briberies, personal indiscretions and deeply held secrets.
            These professionals who do the gazing, investigative, surveillance work of the cinematic society pay a high prize for their gazing, often alcoholism, personal violence, or insanity. The complex relationship between these costs, their consequences, and the voyeur’s activities occurs too frequently to be coincidental. In exposing the truths that others cannot, or will not, see the voyeur functions as a social critic and a menace  to the existing social order. These activities place the voyeur under threat of harm; his or her life may be endangered. At the same time these activities produce instabilities in the personal life of the voyeur: a life which is already unstable because of the voyeuristic position he or she has assumed in society.
The Erotic, Pornographic Gaze:
            Recall the opening shots of Chinatown (1974): Jake and a client are examining photographs of the client’s semi-nude wife having intercourse with a male in a nature setting. Jake attempts to comfort his client, as the two peeping toms experience, not just sexual arousal, but outrage at this show of marital infidelity. This scene blurs the dividing line between the detective as voyeur of the truth and voyeur of the sexual; for clearly Jake takes some morbid pleasure in having uncovered this sexual infidelity for his client. His pleasure is two-fold; he has fulfilled his detective obligation to discover the truth about the client’s wife and he has been sexually aroused in the process.
            Consider another scene: Harry, our detective in Dirty Harry (1971), finds himself in a dark alley on a stakeout of Scorpio. Standing on a garbage can he peers into a window where a woman, undressed to the waist, is engaged in sexual activity with a male. Four bums disrupt his activity, knock him to the ground and call him a dirty peeping tom who is interfacing with Mary’s work. Harry, like Jake, crosses the dividing line between detective or investigator and sexual voyeur. Indeed each film suggests that the two activities cannot be separated, for sex, violence and illegal conduct all go together. Hence Harry’s name, ‘Dirty Harry’ for with this name he takes his place with those sexual voyeurs, and peeping toms who have preceded him in the history of cinema.
The Gendered Gaze:
            Always a gendered production, usually male, but not necessarily, the voyeur exposes the erotic, political sides of everyday life. In doing so this figure shows how the gaze is inevitably gendered and structured by the laws of patriarchy. The female’s passive gaze for example, is typically countered by the active, aggressive gaze of the male: her investigative look is made subordinate to the power of the masochistic and sadistic patriarchal gaze. Her gaze simply lacks power and is often used as a supplement to the investigative look of the male. As such it also functions to affirm his project and underline her admiration for him.
The Ethnic Gaze:
            The gaze of the voyeur is also racially structured, for typically racial minorities are not allowed to gaze on majority group members. The concept of the color line structures the gaze of race. This line assigns whites and African-Americans different positions in the social order, giving to each different rights and privileges, including how visual, face-to-face interaction is to be organized. When a member of a racial or ethnic minority does appropriate the voyeur’s investigative gaze, he or she is often relegated to a secondary position, for example, the helper of a white man; the minority gaze is prohibited from crossing the color line that separates the races. Texts which invert this structure challenge a racial order predicated on a privileged structure of gazing and being seen: African - Americans, even if they are detectives from the big city of Philadelphia, cannot gaze on white Americans.

Absolute Digital Movie Making - an old Synopsis

             Vibrations and radiations are ultimately indispensable in these days. In our hurry bury real life situations; we need some entertainment for our relaxation. All kind of peoples watch movies now-a-days. So as far as the entertainment is concerned, the movie making is absolutely essential.

            Celluloid movies have been watched by us for entertainment normally. In the digital era, we can see how the absolute digital movie making is going to be. The digital movie making is cost wise and technical wise cheaper than the celluloid movie making. More over, it is the current trend of the third wave.

            So I decide to take research in “Absolute Digital Movie Making”.
            There are three parts of movie making system have to be digitalized.

Ø  Sound system
Ø  Visual system
Ø  Editing system

 The third one already had been digitalized by using various soft wares. So we have to do the first two parts have to be digitalized.

v  Sound system:

§  Dubbing (separate work other than take the film)
§  Song recording (including mixing, re-mixing etc)
§  Re-recording (live sound clearance)
§  Extra sound effects (Doubly Digital Pro logic5.1, DTS, Doubly stereo, Sony Dynamic Surround System)

v  Visual System:

§  Digital Color Correction (increasing the quality of pixels, which provide the actual resolution in the screen)
§  Animation and Morphing and Graphics

v  Editing System:

§  Screenplay editing
§  Audio editing (cut, copy and pasting the movie and sound by using the soft wares)

            The third one had already been digitalized, which I have mentioned already.

            In this research/project is going to deal with the first two parts of digitalization. Even though, the third part had been digitalized, we have to enhance and enrich the methods of editing the film by using advanced soft wares.
 Drawbacks of celluloid movie:

v  Quality and clarity of the film/movie will be reducing in the long run.
§  The film/celluloid will be worn out after hundredth day.
§  Soundtrack will also be damaged in the long run.
v  Sound system especially stereo/mono will not be in clear quality after 150 days or after 600 shows.
v  We have to take or prepare more prints or copies for various theatres from different places/cities.
v  We should change the reels once in a while.
§  It depends upon the film and the projector, which is used to play the movie in the theatre.
§  Normally, the reels are changed once in 45 minutes for 16mm, 35mm and 70mm films.
v  The cost of converting the digital animations to celluloid/film is very high.
§  In these days, we are seeing many animations in the films. The conversion of the animation/morphing/graphics from digital (done by computers) to celluloid is high.
v  Editing is also difficult and cost high compare than digital editing.
§  In our Tamil movies, our operator himself cut the songs/fights as his wish. That is simple. But the cutting, which means the actual editing, is difficult in the celluloid movie making.
§  In the digital movie making, we can edit the movies by using various editing soft wares (Adobe Premiere 6.0, Dub It 2.0, etc).


 Why we go for digital movie making? / Advantages of Digital movie making:
  
v  Crystal clear film/movie quality, which will not reduce in the long run.
§  The crystal clearness quality is depending upon the projector used to show the movie and the digital camera, which is used to shoot the film/movie.
§  With respect to the pixel rate or the resolution the actual digital color will be corrected. This is known as digital color correction.
v  Sound systems will be effectively upgraded.
§  Dolby Digital / Dolby Stereo, Digital Pro Logic and DTS qualities as like as the live sound.
v  No need to take more prints or copies of the movie/film.
§  In the case of celluloid movie making, we take more prints for releasing various theatres where as in the case of digital theatre we take more prints with fewer amounts. In the complex, which has five or more theatres, they themselves take copy of the hard disk.
v  No need to change the reels once in a while because the machine or the projector is fully automatic.
v  Digital animations/graphics and editing can be done simply compare the celluloid movie making ease.

To overcome the all drawbacks, which we saw in the celluloid movie making, we should go for the Absolute Digital Movie Making.
  
Future of Digital Movie:
  
            In future, we can get satellite cinema through satellites by using dish antennas or other devices. This is going to be the next up gradation of the digital movie making. On that time no need for the picture or film boxes or separate prints for various areas or countries. By using a single box (Hard disk), we can transmit movies to all over the world in the same or different times.


            So the Absolute Digital Movie Making will lead us to the Satellite Cinema in the near future.

Monday, November 04, 2013

Quiz & Answers - Old stuff

1. What is `Brickipedia'?
2. For which online ad company has Google agreed to pay $3.1 billion for its largest acquisition yet?
3. Paul Allen resigned from Microsoft in 1983 after being diagnosed with what illness?
4. Which search engine was founded by Dave Sifry?
5. Why was `Podloso' in the news recently?
6. The official name for which short-lived Apple product was MessagePad?
7. What were `flooz' and `beenz' examples of?
8. With who has Google Earth launched the `Crisis in Darfur' project?
9. In the context of Net security, expand SPIT.
10. The catalogue of which studio, known for movies such as Mad Max and Rocky, is now available for download from the iTunes Store?

Answers
1. It's a wiki for all things Lego.
2. DoubleClick
3. Hodgkin's disease.
4. Technorati, the blog search and ranking site.
5. A proof-of-concept virus, it is being considered as the world's first Linux virus for Apple's iPod.
6. `Newton'
7. e-currency
8. The United States Holocaust Memorial Museum.
9. SPam over Internet Telephone.
10. Metro-Goldwyn-Mayer (MGM).

Unique mobile number - an old article

Nowadays, mobile phones come with Infra Red as well as bluetooth technologies. What is the difference as such between the two?
I would also like to know how to look up my mobile phone's unique number. What key sequence ought I to press to get it?
Vijaya Bhaskar
There are sites on the Internet that explain exhaustively how these two technologies, infrared and bluetooth, work. To put it simply, here are some basic differences:
Infra Red is associated with low frequency light waves.
The cost of putting an IR device into a system is not very high. Infra Red is a one-to-one process, meaning you can send signals only from one piece of equipment to another, such as the TV set and the remote control.
You cannot bring in a third system. Also, for Infra Red to work, the transmitter (say, the remote) and the receiver (the TV) need to be in line of sight. If there is any object between them, the signal will not pass through.
Bluetooth uses radio frequency that allows for transmission through objects such as walls. Hence it could be used to link up more than two devices, and they do not need to be in line of sight. And since these devices operate on a standard frequency, they can `talk' to each other whoever the manufacturer.
As to which one is better, that would depend on the functions you want of your mobile phone.
Regarding your other query, the IMEI (International Mobile Equipment Identity) number is on all GSM phones. This number is unique to each mobile phone.
Mobile phone companies can use the number to identify valid subscribers and the type of equipment used.
By using this number we can remotely disable the phone in the event it is stolen or reported lost.
To get the mobile phone IMEI number, please Press*#06#. This will display the 15-digit number. Please note it down and keep it stored safe.
If this key sequence does not work, you can get the IMEI through this method: Switch off the Mobile Phone, Remove the battery. Look on the phone for a white sticker/label, which would be now exposed after removal of the battery, for the IMEI. It would be 15 or 17 digits not including a few forward slashes included and without any letters. Only the first 15-digits are needed.
By Pressing this number in Nokia Phone *#92702689# (to remember *#WAR0ANTY#) you will get 1.Serial Number, 2.Date Made, 3.Purchase Date, 4.Date of last repair (0000 for no repairs), 5.Transfer User Data. To exit this mode - you need to switch your phone off, then on again.

Deploying Windows 7 in USB

The steps for preparing the USB Disk.

1. Diskpart
2. List Disk
3. Select Disk 1 (Replace 1 with number reflecting your USB Drive)
4. clean
5. create partition primary
6. active
7. format fs=fat32 quick
8. assign

Now, a drive letter reflecting the drive should appear. Copy the bits from the DVD to the USB Stick.
If you get errors along the way, simply remove the drive and repeat the process.